CARTAtravel agent members have said they are prepared to pay more subscription fees to help run and promote the scheme.
Agent subscription rates went up by 5% from June 1 with ARTACWorldchoice and Midconsort members now paying £85 and others paying £125.
Feedback from the workshops at the conference found widespread support for contributing more.
The Travel Centre of Henley owner Peter Stone said he would not mind paying a higher membership fee, particularly if the money went into promoting CARTA.
Tour operators rates also increased at the beginning of the month.