ALWAYS keen to stay ahead, Club 18-30 is promising its passengers something different when they go on holiday.
Gone are the boring clipboard-holding reps greeting passengers on arrival at the airport. Club 18-30 passengers go through passport control and are told to look out for a huge Kenny Everett-style hand which directs them to their coach.
Even the coaches are not bog-standard anymore.Club 18-30 coaches are themed.
There’s the ’70s coach, playing disco music; a millennium coach playing space-age music and the Hawaiian coach, with grass-skirted reps. When Chelsea Football Club played Real Mallorca, the transport was a themed Chelsea coach.
Once passengers are on board they are given a Club 18-30 survival kit. This consists of a Pot Noodle, suntan lotion, condoms and beer vouchers. Overseas general manager Paul Little said:”At our conference at the beginning of the season, we came up with some ideas to make the experience a bit different for our guests.
“We came up with the slogan Banish the Bland. We thought that the traditional welcome meeting was boring. Instead we have a meeting called Mission Brief, giving all the details of the holiday. “At the end of the holiday we give out address books so they can keep in touch.”