Claire Hancer has been appointed UK country manager for Efteling Theme Park Resort as it moves to strengthen its position in the UK.
The Netherlands-based park aims to become an international destination with five million visitors by 2020.
Hancer has previously worked for Disneyland Paris, Air France, Royal Caribbean and Visit England.
Efteling has established an office in London having successfully infiltrated the Belgian and German markets.
Nicole Scheffers, manager sales & international, said: “We are delighted to have Claire join the team. Our growth plans over the next 5 years are ambitious but with Claire’s background and experience we believe our goals can be achieved.”
Hancer added, “I am excited to contribute in launching this ‘World of Wonders’ into the UK and working with some old friends and making new contacts.”