Image credit: VisitEngland/Visit Hull and East Yorkshire
Almost half of people (42%) believe that holiday standards in the UK have risen over the last five to 10 years, according to a new poll.
More than a third (35%) find it less stressful to take a domestic holiday than abroad, without the added concerns around airports and luggage allowances.
Meanwhile, 51% believe there is now more choice of UK holidays available.
The research from UK property rental company holidaycottages.co.uk revealed that nearly three quarters (72%) of people are more likely to support local business when holidaying within the UK than when they are at home.
Sixty three per cent of 25-34 year olds surveyed make an effort to stay in independently owned or run holiday homes as a way of supporting local businesses. This compares to 82% of those aged 55 or above who visit local attractions and tourists sites.
Holidaycottages.co.uk director James Morris said: “It’s encouraging to see Brits supporting tourism in the UK.
“We have a great range of coastlines, countryside and fresh produce to enjoy right on our doorsteps and it is pleasing that people are taking advantage of them. Such support indicates that we are set for a strong summer season.”