A ’12 days of Learn & Earn’ festive incentive initiated by P&O Cruises aims to reward and prepare agents ahead of the wave peaks period.
Agents can participate in challenges, quizzes and courses on a dedicated hub via the line’s Shine Rewards site.
Daily prizes including gift vouchers for Marco Pierre White restaurants, Elemis gift sets and paella kits by Spanish chef Jose Pizarro.
Three balcony cabins on an Iona two-night cruise departing October 23, 2025 are being offered in a draw for agents who complete the programme.
A ‘Shine Bonanza’ on Instagram on December 5 with live sessions at 10.30am, 1pm, and 4pm includes the option to win more Shine Rewards points.
Training and engagement manager Stephanie Adams said: “The festive ‘Learn & Earn’ programme aims to empower agents with the knowledge and confidence needed to maximise sales during the busy wave period.
“Last year’s festive incentive saw thousands of interactions, and we promise this year will see more prizes and, I hope, a record number of agents engaging with us.”