Bedsonline has developed a new loyalty programme, Bedsonline Rewards, giving agents the chance to earn vouchers in return for bookings.
The new reward programme, which will substitute the Star Rewards programme in some markets such as the UK, will integrate with Bedsonline’s existing booking engine and will allow agents to earn points for any of their purchases, whether it be accommodation, experiences or other products.
Bedsonline, part of HBX Group, operates in 170 countries and offers 250,000 accommodation products, 23,000 activities and 500 car hire suppliers. Recent developments include the introduction of financial technology products and insurance.
Bedsonline Rewards has a tier-based structure, starting at Bronze level, where agents new to the programme will be awarded a 2,000-point welcome bonus.
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As agents earn more points through each booking, they can move up to higher tiers, each offering more valuable rewards. The higher the tier, the greater the benefits agents receive.
Agents can sign up through the booking engine and, once enrolled, can access their personal dashboard to track their points, view their current tier and explore the rewards available to them.
The platform also provides regular updates to keep agents informed of their progress and new opportunities to earn more points.
The programme offers a wide range of rewards designed to appeal to different preferences and needs. Agents can redeem Amazon vouchers or other gift vouchers depending on the market.
They can also opt for Bedsonline vouchers for future bookings, allowing them to reinvest their rewards directly back into their business.
Bertrand Sava, managing director of Bedsonline, said the scheme is a way of thanking agents for their “dedication and support”.
“This programme has been created to be flexible and accessible, providing agents with a range of valuable incentives that they can enjoy both personally and professionally,” he said.
The implementation of the new loyalty programme will be carried out in phases, with the first markets being US, Canada, Puerto Rico and Virgin Islands.
Each phase will focus on different regions to ensure a smooth transition and adaptation.
A spokesperson said the company plans to “gradually expand it to other regions, including the UK, in the near future”.