A social media management tool has been released by The Travel Network Group to coincide with its ‘That’s What I Call a Holiday’ peaks campaign.
Social Central has been designed to save time and optimise members’ online marketing efforts.
Available with a free one-month trial, Social Central includes:
- a streamlined process of planning and posting content;
- a ready-made content library, fully created by the consortium’s in-house marketing team
- an AI assistant – to help members create bespoke posts, tailored to their online audiences
- comprehensive analytics
- a Google review integration, which enables seamless management of customer feedback.
Group marketing director Ross East said: “The launch of this new tool highlights our commitment to supporting our members in elevating their digital presence, helping them retain loyal customers while attracting new ones.
“From our conversations with our members, we understand that social media management can be time-intensive. That’s why, we are utilising our team’s resources and tools such as Social Central, so that our members can focus on what they do best – creating life-changing travel experiences for their customers.
Members opting in to the peaks campaign have received a comprehensive package that includes: window display materials – designed to maximise foot traffic and inspire immediate enquiries; digital content – including engaging social media tiles, GIFs, and TV visuals plus an over-branded campaign video set to be released in the new year to further amplify the campaign’s reach.