Trade-only accommodation specialist Stuba achieved its best ever UK trading day on January 31.
Overall growth in the month was up by more than 15% year-on-year.
The record-breaking performance on January 31, with a 7% rise in sales, came exactly one year after its previous record-breaking day in 2024.
Key destinations showing increased demand included:
Tokyo – up 62%
Malta – up 43%
Orlando – up 37%, bolstered by Stuba’s direct connection with Universal Resorts and Hotels
Sydney – up 30%
Algarve – up 24%
London – up 17%
The company also reported a 7.2% rise increase in average daily rate compared to 2024, reflecting both an increase in premium bookings and Stuba’s ability to secure competitive rates for agents.
UK & Ireland head of sales Angela Muir said: “We are thrilled to start 2025 on such a strong note, setting a new record on 31st January and delivering double-digit growth for the month.
“With continued investment in key destinations, direct contracts and supplier relationships, we look forward to building on this momentum throughout the year.
“We have lots planned for our agents throughout 2025, including incentives, events and fam trips.”