Selling tips
n Specialist golf operators recognise that many agents don’t know their greens from their fairways, but insist that advice on selling golfing holidays awaits at the end of a phone line.
n Agents keen to tap into the high-spending golf market should make the first move. Don’t wait for walk-in business – contact golfers through your local golf club or driving range.
n Acquaint yourself with the world’s prime golfing destinations. Cultivate a sound knowledge of golf specialists and which countries they feature – rack as many as possible.
n Golfing societies – golfers who arrange competitions among themselves several times a year – may well be able to use your services. The golf club secretary can put you in touch.
n Strike up a partnership with the local golf discount store. These shops cater for golfers’ every need and could well be interested in a joint holiday promotion.
n Let local firms know you can handle their golfing incentive arrangements as well as attend to their corporate travel needs. Show a knowledge of the game and insist you are happy to tailor-make the entire programme.
n Give your existing holiday clients food for thought – make them aware of the wide range of golfing holiday packages available and they might just be tempted to buy.
n Put together your own agency promotion and publicise it though your local golf club, driving range or golf shop. Tournaments, competitions and tuition holidays can all feature strongly.