THE DANISH Tourist Board is stepping up its conference marketing ahead of the opening of the new bridge linking Copenhagen with Malmo in Sweden.
The Oresund link opens on July 1 and will reduce the crossing time between the countries to 21mins by train and 15mins by car.
A spokeswoman said the tourist board currently puts 5% of its resources into the conference market, but is increasing this to 18% to take advantage of the opportunities the bridge will open.
These include increasing the number of beds to sell from 7,900 in Copenhagen, which was rated ninth congress city in the world in 1999, to 22,000 in the southern Sweden area.
The Oresund region will also have about 100 golf courses, and castle and manor house accommodation near to Malmo.
Meanwhile, Copenhagen has linked up with Boston, Edinburgh, Melbourne and Vancouver on a new Web site which gives details of what each destination offers to the conference market. Other cities are expected to join in future.
The address is www.BestCities.net.