Dominic Tucker (pictured) has joined low-cost carrier Norwegian from British Airways as UK head of sales.
He spent 14 years in a number of commercial roles at BA including revenue management, alliance sales and account management. He also worked in consumer sales.
Mitchell Hawes has been made UK and Ireland sales manager at Norwegian, having worked for the airline for more than five years.
The duo bring over 30 years’ combined sales experience to strengthen the awareness of Norwegian’s network from the UK which covers 34 destinations from Gatwick, Birmingham, Manchester and Edinburgh.
The new UK-based sales team will focus on communicating the benefits for passengers flying business and leisure with Norwegian – including free Wi-Fi, a generous loyalty programme and a range of flexible fares to primary airports across Europe.
Stephen Cooper also joins Norwegian from Avios as partner account manager UK to grow the number of UK-based partner companies for the carrier’s Norwegian Reward loyalty programme.
Norwegian is working to increase awareness of its low-cost, long-haul services using new Boeing 787-8 Dreamliners.
Tucker and Hawes will also be tasked with promoting the carrier’s long-haul premium cabin, targeting UK business travellers for new daily services from Gatwick to New York and Los Angeles from next month.
Senior vice president of sales, Lars Sande, said: “This is an exciting time for Norwegian as the UK is a strategically important market for our international expansion.
“As we introduce new routes and state-of-the art aircraft, this is the right time to enhance our sales presence in the UK.
“Dominic and Mitchell understand the complexities of the UK travel market and have close working relationships with trade partners and tourist boards in order to create mutual sales opportunities.
“Their comprehensive industry knowledge will prove invaluable for Norwegian as they will continuously engage with partners across all segments to maximise lucrative opportunities. I am delighted to have our strong sales team in place so that we can ensure Norwegian is the UK travellers’ airline of choice.”