CHOOSING the lowest fare is becoming increasingly important among business travellers flying on short-haul routes, but less important for longhaul travellers, according to new research.
A spokeswoman for the Travel Research Centre said:”Business travellers are carrying out more short-haul trips, the market is more competitive and finding the best deal is much moreimportant.”
The research also shows that loyalty programmes have become more important to business travellers in the last year.
The spokeswoman said: “High frequency travellers, and those in business class, are among the groups most likely to place an emphasis on loyalty programmes in airline selection.
“However, younger, new travellers also rate them very highly, providing an opportunity for airlines to do some lifetime loyalty building.”