News

Broadway Travel reveals major expansion plans

Broadway Travel Service has revealed plans to expand its consortium, bed bank and cruise businesses over the next 12 months.


Growth plans were due to be unveiled this week at the group’s conference in Madeira, where managing director Adam Pardini was set to reveal that the 12 months to September 30 were Broadway’s most successful year.


Speaking ahead of the event, he said: “The areas we want to grow are the consortium and Bedswithease.com.


“Cruise will also be a big focus 
of what we do in the next 12 months. We want to recruit someone to grow these parts of the business. There are opportunities we need to look at.”


Broadway’s consortium has five members, a figure it aims to increase to 10 or 12 “quality” members within two years.


Pardini revealed the group was in talks with potential members.


“We are some way down the line with a couple,” he said. “Ideally, we want two more in the next year.”


The consortium includes online and call centre agencies and homeworkers, predominantly in the dynamic packaging market, with turnovers of between 
£8 million and £20 million.


Pardini said Broadway Travel Service could now focus attention on the consortium, having completed the integration of Qwerty Travel parent firm Travel Interaction, acquired last year.


“We are now wholeheartedly looking to grow [consortium] membership and help our members grow their businesses,” he added.


The group aims to “significantly increase” Bedswithease’s sales through agents. 


“It’s not necessarily in terms of the number of agents we work with but in terms of productivity from agents,” said Pardini.


There are also plans to expand cruise agency Broadway Cruise, which was set up last year, by entering the dynamic packaging market.


“We are looking to go into the dynamic packaging market, which we have not done so far, while strengthening what we do with operators selling traditional packages,” he said.hey want to sell.”

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.