Virgin Trains has unveiled new uniforms that will be worn by staff on its east coast route.
The ‘red hot’ uniform features micro-checked shirts and blouses, bright and bold red ties and scarves, waistcoats and jumpers.
The change in uniforms follows Virgin Trains’ rebranding of its trains to give them a ‘Virgin Red’ look.
Virgin Trains has provided more than 1,700 smartphones for its customer-facing staff to improve communications between staff and customers.
Alison Watson, customer experience director at Virgin Trains, said: “Since the start of our new business earlier this year, we have been working to create a uniform that looks professional, smart and also reflects the Virgin brand.
“Our staff are our greatest asset, so it is important that they both look and feel good, and in turn deliver an amazing customer experience.”