Football stars Lionel Messi and Luis Suárez are among those to feature in Qatar Airways’ latest onboard safety video.
The video, which also features FC Barcelona’s Neymar, Piqué, Rakitić and Mascherano, is intended to “engage and entertain while communicating essential information”.
The four-minute video sees Suárez take to the pitch in a life-vest and Piqué demonstrating the brace position.
The video was shot mostly at Qatar Airways’ strategic partner FC Barcelona’s Camp Nou stadium, taking in the pitch, the stands, the changing rooms and the team bus.
Qatar Airways Group chief executive, Akbar Al Baker, said: “We are a young company and as such we understand the need to stay fresh, relevant, and to have fun.
“With people travelling more frequently we saw a need to reinvigorate the safety video moment and by inviting our partners at FC Barcelona to join us we have something truly unique and attention-grabbing.
“I believe that having FC Barcelona global superstars as our safety ambassadors reinforces our commitment to operational excellence.”
It is hoped the new safety video will strengthen brand awareness by engaging with Qatar Airways along with FC Barcelona’ global fan base. The club’s players also feature in the airline’s new Wi-Fi video.
Qatar Airways senior vice president of marketing and corporate communications, Salam Al Shawa, added: “This new safety video gives us an opportunity to show another side to our brand personality – a fun and humorous side.
“We took into account our passengers’ experience with standard safety videos and how important it is to be informed.
“By leveraging our strategic partnership with FC Barcelona and taking our passengers to the Camp Nou Stadium, we’ve brought to life our brand promise of Going Places Together while enhancing our passengers’ on-board experience.”
The new video is now airing across Qatar Airlines’ fleet.