Jet2holidays will premiere its “biggest ever advertising campaign” on Christmas Day during Coronation Street, before it airs again within Downton Abbey later in the evening.
Four different TV adverts themed along the operator’s key commercial messages, including free child places and £60 deposits, last 30 seconds each and feature singer Jess Glynne’s number one hit song ‘Hold My Hand’.
The launch advert for the multi-million pound turn-of-year campaign features a mum and dad relaxing on a beach watching their children play in the sea, to coincide with Jet2holidays’ ‘kids go free’ message.
The TV campaign will be supported by radio and outdoor digital advertising, in addition to digital and social activity.
Focussed on brand awareness, it is anticipated that the new creative will help drive footfall into Jet2holidays’ agent partners’ stores.
Agents will have access to point of sale campaign material which will be tailored for the purpose.
“Coronation Street and Downton Abbey are two of ITV’s biggest shows with fantastic audience figures,” said Jet2holidays head of marketing Gavin Forth.
“The adverts will run until Easter and showcase what Jet2holidays does to make people’s holidays even better.
“The first three in the series will run during the peak period.
“There will also be a lot of social media activity through which our promotions and events will be highlighted.”
The campaign was launched after Jet2holidays research found that nine out of 10 people who holiday with the firm book again “because of the great experience they’ve had”.
“They really like the way we do things,” said Forth.
“We really wanted to showcase this in our new TV adverts, so that even more people will consider us for their 2016 holidays.
“We are telling the story through the eyes of the customer.
“We chose the Jess Glynne track as it is a feel-good song and creates a holiday atmosphere.
“We have made sure the ads are vibrant too to help viewers recall holiday memories during the winter months.” Jet2holidays’ new adverts were created by The Home Agency.