EasyHotel’s international expansion is gathering pace with plans for a €15 million property in Barcelona.
The super budget chain has agreed to buy land for a 200-room hotel in the Spanish city to open in 2018, subject to planning permission.
The project will be the group’s first owned hotel outside the UK.
Chief executive, Guy Parsons, said: “We are delighted to be investing in our first owned property in Spain. The Barcelona region is an extremely attractive market for us, with it being the 12th most visited city in the world.
“The strength of the “easy” brand has already driven significant appetite for our hotels from the Spanish market, with Spanish customers currently accounting for 5% of all easyHotel guests.
“We are confident that there is considerable opportunity to expand the easyHotel brand through a mix of owned and franchised hotels in Europe and in Spain.”
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