A new TV advert is being unveiled by Jet2.com this week to promote its biggest ever flights programme for 2016.

Carrying a ‘VIP’ theme, the advert aims to bring to life the budget airline’s experience and highlight the benefits of flying with the carrier, including the check-in experience and 22kg baggage allowance.

It will also feature Jess Glynne’s hit ‘Hold My Hand,’ mirroring sister company new Jet2holidays’ adverts.

Gavin Forth, head of marketing for Jet2.com and Jet2holidays, said: “Similar to our Jet2holidays adverts, this new Jet2.com creative, told through the eyes of our customers, is designed to showcase our award winning service.

“We really wanted to capture what we do to make people’s flight experience even better, so that even more people will consider us for their 2016 holidays.”