Norwegian Joy is the name of the first Norwegian Cruise Line ship to be built specifically for Chinese passengers.
The 3,900-passenger vessel is due to enter service in China in summer 2017.
The Breakaway Plus-class ship will feature food and on board experiences catering for the holiday preferences of Chinese holidaymakers.
Additional details, including the ship’s homeport, accommodation, dining and entertainment will be revealed in the coming months, Norwegian said.
Norwegian Cruise Line Holdings chief executive, Frank Del Rio, said: “After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel.
“Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”
The line’s senior vice president and managing director of China, David Herrera, added: “Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today.
“With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”
