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Comment: Service still impresses

We write a lot about the importance of good customer service in Travel Weekly, and over the past couple of weeks I’ve experienced some of the very best.

While the ‘have a nice day’ approach in the US has had its critics over the years, there’s no doubt that companies on this side of the pond make a real effort to impress.

I’m writing this in Orlando, where my family and I have been treated like stars from start to finish.

And while we’ve been fortunate enough to sample some amazing VIP experiences at Disney, Universal, SeaWorld and beyond, it’s been clear that the VIP service isn’t just reserved for those paying extra.

Without fail, the staff we’ve encountered have been attentive and responsive to our different needs and tastes, and with a group of 10 ranging from six to 73 years old, that’s in no way a given.

One reason this has been a real joy is that it has given me a first-hand reminder not just of the amazing product you all sell to your customers, but the amazing experience they can expect when they travel.

Whether you’re a cast member guiding a party around the Magic Kingdom or an agent selling a holiday, it’s that personal touch – wanting the very best for your clients and displaying genuine interest and care – that will win them over and keep them coming back for more.

I’ve never really doubted the standard of service in our industry, but this trip has made me even prouder of the special people that work in travel both at home and overseas.

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