The Advantage Travel Partnership has kicked off its ‘Book early’ campaign for 2017.
Marketing materials will be sent out to members to help them highlight to customers the benefits of purchasing holidays well in advance.
Members will receive a dedicated email to send out across client databases and a hosted Twitter chat with operators will take place on September 1 discussing the reasons members should be advising their customers to book early for summer 2017.
John Sullivan, head of commercial, said the campaign was being launched slightly earlier than in previous years to capture customers recently returning from their holidays and on the back of terrorist events in Turkey and Egypt pushing up demand in the western Mediterranean.
He said Lowcost’s failure had also shown the importance of booking with bonded agents, which the consortium is keen to help members highlight.
“Supporting our members with key campaigns is essential”, Sullivan said. “Through working with our key leisure partners, we have been able to secure exclusive offers and messages for our members during this important trading period.
“The multi-channel campaign will help to promote messages to our member’s customers on important topics, such as the added security of booking through travel agents, booking early to avoid disappointment and book safe, ensuring holidays they book are fully bonded.”