Customer service through a personalised approach is being promoted by the Advantage Travel Partnership in an early booking promotion.

The ‘personal touch’ initiative will encourage members to think about the service they offer, as well as ensuring they are making recommendations “truly based on their preferences and requirements”.

A direct mail campaign, personalised at member branch level and designed to encourage customers to book again, will be mailed to more than 30,000 households this week.

The mailer has been personalised with each member’s website and Facebook page on the front cover to remind customers that there are online channels available for them to be able to contact agents.

A follow-up email directing the recipient to their agent’s website will be sent following the mailing.

A dedicated landing page promoting the campaign will be live on white label sites, as well as a homepage banner. Members have received a dedicated email to fully equip them in promoting the offers across all of their own channels.

Advantage marketing manager, Carolyn Hardy, said: “Supporting our members in marketing to their own customers is a key USP we provide to our members.

“We believe in our members owning their own brand and will always encourage them to create and develop their profile, to promote their own business.

“The multi-channel campaign truly brings personalisation to the forefront and aligns the direct marketing programme to other digital channels, ensuring we offer a forward-thinking approach and consistent messaging to members and their customers.

“We produce all the collateral on behalf of our members and manage the distribution, meaning our members can concentrate on what they do best, selling holidays.”