Charlie and the Chocolate Factory author Roald Dahl will become its first British ‘tail fin hero’ on a Norwegian aircraft later this year.

His portrait set to appear on a Boeing 737-800 in an announcement made to coincide with ‘Roald Dahl Day’ as part of celebrations to mark Roald Dahl 100.

The low-cost carrier honours iconic figures on the tails of its aircraft.

Norwegian already has more than 80 tail fin heroes using personalities who symbolise the spirit of Norwegian by pushing boundaries, challenging the norm and inspiring others.

Many are famous Scandinavian figures including Hans Christian Andersen, Edvard Munch and Kirsten Flagstad.

The airline has selected Roald Dahl as its first British tail fin hero to reflect its rapid growth in the UK, where it now flies four million passengers a year to more than 40 destinations.

Chief commercial officer, Thomas Ramdahl, said: “Selecting our first ever British tail fin hero is not only a mark of our huge plans for UK expansion, it is also chance to recognise a truly heroic British figure.

“Roald Dahl has inspired generations of adults and children and as the world celebrates his centenary, it is a great honour to have this world-famous author adorn our aircraft.”