I WOULD like to ask hotels to reverse the trend by which they are becoming more reluctant to host genuine conference organisers and influencers for educational ‘fam trips’.
Perhaps they are too busy already; or perhaps they feel they have experienced too many visits by ‘freeloaders’? The problem is that today’s fresh new generation of meetings bookers have poor knowledge both of venues and geography! This applies especially to hotels in the north of England, an area now attracting nearly one-third of our business.
Conference placement agencies are working hard to spread demand both by season and region and to reduce bottleneck conditions. It would therefore help if more hotels could share in the process of improving product awareness.
Stephen Tomlinson
Account support manager
Banks Sadler Ltd
London