Attraction World Group chief executive Paul Stobbs is to also run newly-acquired business Day Out With The Kids.
A relaunch of the family website is planned for January with a new website and app with a dedicated staff of nine to grow to 12 by the new year.
The management team includes Jamie Starr as head of marketing and Ben Towers as head of UX and content, both joining from Attraction World Group.
Julie Jones, previously with Clarity Travel Management, is head of product development, primarily focusing on relationships with existing and new attractions.
Catherine Warrilow joins as head of brand, bringing family and leisure sector PR and brand experience from consumer agency Seriously PR.
The acquisition of Day Out With The Kids in March supports a strategic objective for ther group to become the UK’s primary site for visitor attractions as it looks to build on an existing audience of 17 million families.
Stobbs said: “We are growing an incredible team of talented people who all share a vision that we will be the leading website for family days out.”