Tenerife is set to receive more than two million travellers from the UK in 2016 for the first time following unprecedented growth.
Arrivals to the island from the UK between January and September rose by almost 20% to more than 1.55 million visitors year-on-year.
The UK accounts for 36.9% of all visitors and remains the island’s largest source market, according to Tenerife Tourism Corporation figures.
Alberto Bernabé, tourism minister for the Tenerife Island Government, said: “This is excellent news for the island as the numbers show that this year we have welcomed about 350,000 additional British visitors to the island.
“One out of two Britons coming to the Canary Islands choose Tenerife as their preferred destination and nearly four out of ten visitors to Tenerife come from the UK.”
Government president Carlos Alonso remains confident that the growth will remain until next summer thanks to an increase in air capacity and the launch of new routes.
Five new UK-Tenerife routes this winter sees Vueling and Norwegian fly from Manchester, Vueling from Birmingham, Ryanair from Newcastle and Belfast and recently-launched weekly service with Thomson Airways from Humberside airport.
Travellers from Ireland to Tenerife are up by 19.2% to 72,001 in the first nine months of the year.
Tenerife attracted 4.2 million worldwide visitors in the period, a rise of 9.2% on the previous year.