The trade is being urged to nominate representatives to join a new Travel Apprenticeship Board.
The board will have a critical role overseeing the external quality assurance of the independent assessment that takes place at the end of the apprenticeship.
Performance and talent management specialist People 1st, which was nominated by employers to manage the external quality assurance process, will be accountable to the board.
Board members will help to ensure that new employer-driven travel apprenticeship standards remain high quality and fit for purpose for all businesses across the industry.
The board is being set up amid projections that the industry will need 53,000 skilled staff by 2024 to operate effectively and remain competitive.
People 1st strategic policy director Annette Allmark said: “The travel industry is leading the way when it comes to taking ownership of apprenticeship quality.
“Joining the board presents a huge opportunity to businesses and individuals that want an instrumental role in the future of travel apprenticeships.
“The board will be made up of a diverse range of industry representatives and in addition to those with learning and development backgrounds, we are hoping that people with expertise in operations, communication and finance will also join.
“Members will be responsible for championing apprenticeships within their networks encouraging growth and best practice delivery.”
Angela Williams, vice president, human resources at BCD Travel and co-chair of the travel trailblazer, added: “External quality assurance is critical because it will pick up any inconsistencies in assessment and ensure a high level of quality is maintained and that apprentices are achieving the standard.
“Most importantly it will give employers, apprentices and the public in general, confidence in how the apprenticeship is assessed.”