Advantage Travel Partnership champions agents in turn-of-year campaign

The Advantage Travel Partnership has unveiled its turn-of-year campaign which champions the knowledge of their agent members to restore customer confidence.

Using the tagline ‘tap into our world of personal holiday planning’, the campaign includes a magazine, which can be personalised and sent to customers.

Marketing manager, Carolyn Hardy, said: “With domestic and global politics so clearly impacting consumer confidence, customers need reassurance that their holidays are safe and secure. “It has therefore never been more relevant for members to highlight the many advantages of booking with them.

“As part of this year’s campaign, we have produced a 24-page magazine designed to inspire clients with fresh ideas and further position our members as their clients’ personal holiday planners.

”Members’ knowledge and expertise will be championed through the magazine to customers which will go out to 35,000 households. This will be followed up by an email that directs customers to their local agent’s website and branch, while personalised holiday offer booklets will be distributed to 700,000 households nationwide.

Dedicated website landing pages highlighting attractive holiday offers will be made available for members, plus banners and jpeg images will also be provided for use on social media.

Head of commercial at Advantage, John Sullivan said: “This is a great opportunity for members – in conjunction with our key leisure partners – to position themselves at the forefront of the customer planning process, maximise commercial opportunities and deliver the highly personalised customer service for which they are renowned.”

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