Prestige Holidays’ business development manager Shubhra Halliday has been promoted to the newly created role of key accounts and commercial manager.

She will be responsible for forging an even closer working relationship with key agent partners.

Halliday, who has been with the independent operator for a decade, will also help them to create tailored sales initiatives to grow their businesses.

She said: “I’m delighted to take on this new role, which will provide an extra level of support and guidance to our important UK trade partners. I’m looking forward to working with them on some bespoke sales ideas.”

Head of sales John Joinson added: “Shubhra is a hugely important member of the sales team.

“She has a real passion for the Prestige product, is creative, and a real people person plus with an accountancy background, she’s financially astute too.

“This role was made for her and we know that she’ll embrace with real verve.”