n Partnership and affiliate deals are the best ways of building traffic to the site.
n High impact off-line advertising.
n A clear focus and consistent brand message across all aspects of the business.
n Concise, relevant content.
n Clear, well structured site.
n Competitive pricing.
n A wide choice of product in one place -people do not want to shop around.
n A choice of booking methods including the option to talk to someone.
n Good e-mail system to keep in touch with customers.