EUROTUNNEL wants to work with agents and operators via mailshots and database profiling to find out more about the people who use the service.
But UK passenger marketing/sales director Peter Stratton said the move was part of the operator’s plans to encourage repeat business and improve marketing campaigns.
He stressed the operator was not trying to get hold of the names and addresses of agent and operator’s clients.
“We want to put a survey together to pass onto agents and operators who can then forward it to their customers.
“If we have a better understanding of what the customer likes and dislikes about the service we can improve it and that’s going to increase traffic which is good for everyone.
“At the moment we get only half the information we need because users book through operators and agents and if they don’t like something they don’t complain to the agent because they know they don’t operate Eurotunnel. That’s what we need to address.
“We have to delve deeper into our customers’ lifestyles and life stages to work out what they want from us. We also need to find out who is not using us and why to address that.”