Target market: one-third are students; two-thirds are junior management or learning a trade. Of these, one-third are travelling abroad without parents for the first time.
Average age: 20 years old.
Income: between £10,000 and £20,000.
Interests: music, pubs, clubs, films, computer games and working out.
Favourite tipple: Budweiser and Hooch.
Ratio of male to female: 50:50.
Booking lead time: historically late bookings, but average is now around six months before departure.
Duration of stay: one or two weeks.
Type of accommodation: typically bed-and-breakfast or self-catering.
Average package price: a seven-night self-catering holiday costs around £190-£200, with two weeks at £250.