| Journal: TWUK | Section: |
| Title: | Issue Date: 01/05/00 |
| Author: | Page Number: 19 |
| Copyright: Other |
Superbreak offers West End choice
SUPERBREAK has launched its Theatrebreak programme with a range of new West End productions on offer.The domestic operator is featuring the King and I, The Witches of Eastwick, Cooking with Elvis and The Graduate.
Sales director Ian Mounser insisted the product is agood commission earner for agents.
“We have an average booking value of £350 and represents great commission opportunities,” he said.
Commissionable add-ons such as theatre tours are also included, added Mounser.
New theatre dinners have been introduced, leading in at £79 per person for tickets to a show and a two-course pre-theatre dinner at Simpsons on the Strand.
The programme features 175 London hotels and, in addition to theatre productions, also offers concerts and sport events.
Concerts available include Shirley Bassey, Elton John and Tina Turner plus sporting events that include the Open Golf Tournament at St Andrews.
A deal has also been reached with Great North EasternRailways and First Great Western with discounted prices starting at £39 per person for a standard return fare from Scotland to London.