Travel Weekly’s Lucy Huxley urges business leaders to make use of exclusive analysis
Industry leaders gathered in London last week for the launch of Travel Weekly’s annual Insight Report.
This analysis of the trends affecting the industry and related sectors has once again been produced in association with Deloitte and features exclusive consumer research.
And with the sector facing a great deal of uncertainty heading into 2023, the free 60-page report will prove as essential as ever for those looking to steer their businesses through choppy waters ahead.
Unsurprisingly, the hangover of the Covid-19 pandemic features heavily, but the overriding theme of this year’s report is reflected in its title: Ensuring recovery, building resilience.
Against what often appeared impossible odds, the industry showed an impressive ability to adapt to survive a torrid two years.
And despite some operational challenges caused in part by the speed of the rebound this year, the experiences of the pandemic have undoubtedly hardened the sector as it continues to contend with economic and geopolitical headwinds.
There are clearly significant macro issues which cannot be put on the backburner, including sustainability, the future workforce and regulatory reform.
But business owners will unsurprisingly also be focusing near-term on sales in the weeks and months ahead as a bellweather for what is to come.
As Virgin Atlantic boss Shai Weiss said recently, ‘optimism isn’t a virtue in planning’, but that doesn’t mean the industry shouldn’t take heart from the resilience it has demonstrated since early 2020.
We’ll be covering the content of the Insight Report in future issues of Travel Weekly, and you can download your free digital copy from today at travelweeklyinsight.co.uk.