APT and its sister brand Travelmarvel are including flights within fares on selected 2023 European river cruises.
The Fly Free Offer campaign applies to all bookings made by November 30 and represents savings of up to £1,500 per person.
Prices for APT’s 15-day Magnificent Europe sailing include return business flights, meals, drinks, and the services of a cruise director and local guides start from £3,295.
More: APT and Travelmarvel unveil 2023 Europe programme
The lead-in price for the 15-day European Gems cruise with premium river line Travelmarvel with economy flights, meals, drinks, and the services of a cruise director and local guides is £2,295.
The line said the offer provides agents with “a great promotional message” ahead of Peaks.
Brad Bennetts, head of sales and business development for APT and Travelmarvel, said: “We have exciting activations planned for the trade over turn-of-year, but we know demand already exists now, and we want to help our valued agent partners to maximise the sales opportunities that come in over the next couple of months.
“Our Fly Free Offer has been created to bridge the gap during this period and help agents to close deals between now and the industry’s Peaks period.”
He added: “By covering the cost of flights for guests, our European river cruises offer more outstanding value than ever and will help the trade to turn their clients’ dreams of a two-week sailing next year into a reality.”
“It is also a great opportunity to attract new customers to river cruising.”