The world’s two leading travel and tourism bodies are to collaborate across a number of key objectives.
The World Travel & Tourism Council (WTTC) and the United Nations World Tourism Organisation (UNWTO) aim to focus on advancing public-private sector co-operation while promoting job creation, talent development and global business opportunities.
The two organisations will promote tourism on global and national agendas while working to progress skills, innovation, entrepreneurship, investment and the transition towards a more sustainable and resilient sector.
They pledged to will also foster community empowerment and inclusion, and collaborate around crisis preparedness, management, and recovery, building on the lessons learned from the pandemic.
A Memorandum of Understanding (MoU) was signed at the G20 ministerial meeting in Goa, India.
WTTC president and chief executive Julia Simpson said: “Through the signing of an historic new MoU, WTTC and UNWTO embark on a new chapter of collaboration together, uniting our expertise to pave the way for a prosperous future for the travel and tourism sector.
“Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travellers, businesses, and destinations alike.”
UNWTO secretary general Zurab Pololikashvili said: “We are only stronger if we work together to respond to the interconnected challenges facing our sector.
“Strong public-private partnerships are the foundation to transform tourism and build resilience, and consolidating our partnership with WTTC will achieve exactly what we need – joining efforts to build a better future through tourism.”