A former Lufthansa and MSC Cruises senior manager has been recruited to the newly-created role of head of sales and marketing at Corendon Airlines.
Christian Hein most recently led German representation for MSC Cruises and previously worked for Eurowings, Swiss and Lufthansa.
In his new role, he will assume cross-market responsibility for all sales, marketing and communication activities for the Turkish leisure carrier.
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This will include selling flights in co-operation with tour operators and travel agencies, as well as individual seat sales through the carrier’s own digital channels and online travel agencies.
Hein will be based both at the company headquarters in Antalya and near Frankfurt airport.
Yıldıray Karaer, chief executive of Corendon Airlines and co-founder of the Corendon Tourism Group, said: “We are operating in a market environment with numerous challenges. It is now essential to first consolidate the company to build a foundation for achieving healthy and sustainable growth.”
“In Christian Hein, we have found the ideal person to help us achieve our medium- and long-term goals.
“We value him as a sales professional who has repeatedly proven his skills throughout his career, particularly in an international environment.”
Hein added: “Corendon Airlines is a highly interesting, professionally operated airline with the potential to further strengthen its position with customers and business partners and to continue growing accordingly.
“I look forward to contributing my experience and expertise to help shape the future of the company.”