Numbers of international buyers and media due to attend US trade show IPW next month have surpassed pre-pandemic 2019 levels.
The event organised by the USA Travel Association is to be staged in San Antonio in Texas on May 20-24.
Canada and Mexico buyer registrations are 34% above 2019 levels, while Brazil and South America overall are 33% and 19% up, respectively. Australia is trending 17% above 2019 levels.
Registrations from Asian markets are also showing strength. While these have been slower to reopen to travel and tourism, already there are nearly 200 confirmed Asian delegates attending IPW this year, including Chinese buyers – an 80% increase over last year.
More than 500 domestic and international media are registered to attend.
US Travel Association business development senior vice president Malcolm Smith said: “Given the incredible early interest and confirmed registrations from our key global inbound buyers and media, IPW will be the main arena for building back international travel to the United States.
“This can’t-miss event, coming to first-time host city San Antonio, unites the global travel industry under one roof to conduct business face to face – a key opportunity to ensure travellers from around the world choose the US when planning their trips.”