EasyJet holidays has committed to invest in Greek tourism development over the next four years.
The collaboration from this winter season will include online and offline marketing by the operator for destinations in Greece.
Support will be offered from the Greek tourism ministry on campaigns and authorisation to use its promotional material.
EasyJet claims to be is the biggest carrier from the UK to Greece, operates almost 1.6 million seats a year from all its markets with 136 routes to 14 Greek destinations.
The budget airline’s in-house tour operator currently operates to the 14 points, including Kos, Corfu, Crete and Rhodes.
EasyJet holidays chief executive Garry Wilson said: “I’m delighted to sign our official commitment to cooperate with the Hellenic Republic Ministry of Tourism and Greek National Tourist Office until 2028.
“Greece is one of our most loved destinations, so we’re pleased to support its growth ambitions. I look forward to seeing a successful outcome to our partnership.”
Greek tourism minister Olga Kefalogianni said: “The memorandum of understanding with easyJet and easyJet holidays underscores Greece’s commitment to forging impactful partnerships with organisations that share our ethos and forward-looking vision.
“This strategic plan aims to deepen collaboration, enhance mutual growth and drive sustainable development in tourism.”