A new brand campaign supporting a revamped logo has been unveiled by easyJet holidays ahead of ahead of its first fully operational summer.
Touted as the biggest standalone marketing activity the operator has undertaken since being introduced in November 2019, the promotion will run across digital, social media, radio and out of home.
It also sees the return of ‘hide & seek’, the company’s first venture into TV, re-edited to emphasise on the brand and proposition.
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Both the advert and brand campaign creative will showcase easyJet holidays’ new logo.
The campaign encourages holidaymakers to find their perfect package holiday.
Richard Sherwood, marketing director for the budget airline’s in-house operator, said: “We launched our business in late 2019 with an ambition to shake up the holidays industry.
“After two years of uncertainty in the pandemic, the future looks incredibly bright as we enter our first fully operational summer and look forward to taking hundreds of thousands of people away on their well-deserved holidays.
“Our identity is evolving which meant it was time to create a bolder, more unique and contemporary logo for our business, which emphasises holidays but keeps us unmistakeably part of the easyJet family.
“We chose to debut our fresh new look with a new advertising campaign in time for summer, including our return to TV, so we look forward to our brand being back out there for all to see as holidays make their long-awaited return.”
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