A stuntwoman in Emirates cabin crew uniform has once again scaled the world’s tallest building in Emirates’ latest advertising campaign as part of efforts to promote Expo 2020 Dubai.
Last year, the airline’s 33-second ad went viral when its crew members scaled the top of the Burj Khalifa.
This year, the airline has taken its efforts one step further with an Emirates A380 aircraft soaring across Dubai’s skyline in a flypast over the Al Wasl dome. The stuntwoman holds a sign saying “the world’s greatest show”.
The flypast involved the A380 flying at a low altitude of 2,700 feet, the exact height of the Burj Khalifa. The aircraft flew at a low speed of 145 knots to ensure it could efficiently and continuously circle the building without drifting away. It circled the buidling 11 times.
The global campaign will run in 12 languages, across 19 countries and cover TV, cinema, digital and social media platforms. It forms part of a US$20 million investment by Emirates to drive more visits to Dubai and Expo 2020 Dubai, which runs until March 31, 2022.
Emirates president and chief executive Sir Tim Clark said: “Now at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remains strong. Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the world’s greatest show.”