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‘Fight-or-Flight’ theme unveiled for Jet2holidays agents’ conference

Top performing travel agents will be among 350 delegates attending the largest Jet2holidays VIP conference in Turkey later this month.

Under the theme ‘Fight-or-Flight’, the event been specifically tailored for independent agents, drawing on the operator’s nine years of conference experience.

Speakers at the conference in Belek on November 27-30 include Jet2holidays chief executive Steve Heapy, and travel agent relationships director Alan Cross and celebrity guest speaker, Nicola Adams, who created history at the 2012 London Olympic Games as the first female to win a boxing medal by winning gold in the flyweight category. 

A session revealing a number of updates, launches and announcements is promised alongside  supplier showcases, awards, a gala dinner and boxing bootcamp hosted by Adams.


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A new item is the Jet2holidays challenge, which will see the operator’s trade team go up against agents.

Delegates will be flown to and from on chartered flights from Birmingham and Glasgow airports.

Cross said: “This year has once again seen our Partners2Success approach go from strength to strength, and we are very much looking forward to reflecting on our mutual successes with independent travel agency partners.

“As well as hosting our biggest and best event to date, we will be using this year’s conference as a chance to get together and understand how we can tackle challenges head on and capitalise on the many opportunities that are out there. 

“Last year, we put our trade partners through an SAS bootcamp to train and prepare them for this year’s main event, which promises to be truly memorable.”

He added: “We have continued to support agency partners by investing in our Partners2Success strategy and we know that agency partners will be even more inspired to sell our award-winning package holidays following this conference. 

“This will be the first time that the Jet2holidays annual VIP conference for independent travel agents has returned to a specific destination, but what better place to return to than stunning Turkey.”

More: Jet2 commits to Morocco with five-year tourism partnership

Jet2 extends summer 2024 season with 70,000 extra seats

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