Inghams is cutting the cost of January 2022 ski breaks despite booking levels for next winter remaining high after Covid-19 cancelled this season.
Rates are being cut by £100 per person for a limited period.
The discount applies to four or five-night ski breaks to Austria and France and selected resorts in Switzerland and Italy departing on January 3 or 4.
Changes to flight schedules due to Christmas day falling on a Saturday this year have allowed the operator to package up the new year short breaks.
Flights are available from Bristol, Birmingham, Manchester, Edinburgh, London Gatwick and London Stansted.
Self-catering prices in Selva, in the Italian Dolomites, start at £619 per person flying on January 3 from Bristol based on three adults including the £100 discount.
Inghams chief executive Joe Ponte said: “Ski industry data has shown that customers are thinking about ways they can make up of lost time on the slopes next winter, either by booking longer or multiple ski trips for the 2021-22 ski season.
“The chance to add a short ski break away in early January for less, is a great value opportunity for Inghams customers to spend more time on the slopes in 2022.”