Jet2 reports surge in summer holiday booking confidence

A rise in holiday booking confidence for travel this summer across all age groups has emerged in a poll by and Jet2holidays.

Confidence has risen to its highest level in 2021 on the back of government’s ambition to reopen travel, the successful vaccine rollout and overseas destinations saying that they will welcome UK holidaymakers this summer.

The new survey found that more than half (52%) of respondents feel confident when it comes to travelling compared to just over one in four (28%) who do not.

This marks the lowest percentage of people saying they do not feel confident. 

The figure has been driven by notable increases in confidence amongst adults aged 35-54 and 55-plus.

Both of these age groups have increased more than ten percentage points in recent weeks, whereas the 16-34 age group has remained steadily confident throughout.

When asked about their travel plans, 58% said they were eager to get away as soon as possible – a steep rise from the turn of the year.

In addition, 81% said they need something to look forward to. 

The UK’s second largest travel group conducts polling with hundreds of UK adults every week on a range of topics, including consumer confidence. 

Jet2holidays has increased capacity many destinations for this summer including the Canary Islands, mainland Spain, Portugal, Turkey, Greece and Cyprus.

Chief executive Steve Heapy said: “Understandably, customer confidence has risen and fallen significantly over the past year, however we are hugely encouraged by the rising levels of confidence of the past few weeks.

“This consistent and continued sense of positivity is translating into the demand that we are seeing, which tells us that our customers aren’t just dreaming of getting away to the sunshine this summer, they are getting their much-needed holidays booked in.”

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