Norse Atlantic Airways has claimed a record month for average bookings per day in February as it upgraded its website.
The low cost long-haul carrier, which reported a loss of $168.6 million for 2023, achieved an improved load factor last month as it expanded charter flights during the winter low season.
A total of 50,694 passengers were flown across 225 flights, including 30 charters.
The operator of 15 Boeing 787 Dreamliners achieved an average load factor of 72%, up 22 percentage points year-on-year, with 82% of flights landing within 15 minutes of their scheduled arrival time.
Founder ands chief executive Bjorn Tore Larsen said: “The ability for Norse to be agile and quickly respond to market demand remains our core strength and the result of previously adjusted winter capacity has led to a strong February load factor.
“Our charter operations continue to grow, with 30 being completed during the month, and we are looking forward to commencing ACMI [aircraft, crew, maintenance and insurance] operations with Air Peace in April and launching their first flight between Lagos, Nigeria, and London [Gatwick].
“I am also pleased to note that February represented a record month in regards to average bookings made per day.
“In addition, we have simplified and relaunched our website, flynorse.com, to improve the customer experience.”
The carrier appointed an investment banker Seabury Securities in January to support a strategic review with “several options” being pursued including potential investment and commercial partnerships.
Meanwhile, the Norwegian Air Group handled more than 1.5 million passengers last month across Norwegian with almost 1.3 million and regional arm Widerøe with 257,826.
Chief executive Geri Karlsen said: “A load factor of 86% is close to the highest ever recorded for the month of February.
“Booking trends continue to be solid across all markets and many flights are selling out for the Easter holiday period.
“The acquisition of Widerøe is already bearing fruits as we continue to capture synergies across various areas.
“We look forward to continue to capitalise on best practices and improving the cooperation to the benefit of all customers, colleagues and other stakeholders.”