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Norse Atlantic sets February sales record ahead of Gatwick expansion

Norse Atlantic Airways claimed record ticket sales in February ahead of expansion with six new transatlantic routes from Gatwick this summer.

The fledgeling low cost long-haul carrier continues to be on track to deliver on its business plan and to be profitable by the end of 2023.

Increased bookings and a focus on ancillaries led to the most successful month in the company’s history. 

Norse Atlantic recorded an aggregate load factor for the month of 50%, including charter operations, as it operated a total 203 flights carrying 32,970 passengers.

The airline operated 98% of scheduled flights as three round trips were cancelled due to the closure of New York JFK Terminal 1 over multiple days related to a fire at the facility.

Los Angeles, San Francisco, Boston, Washington DC, Orlando and Fort Lauderdale join New York to be served from Gatwick as part of a summer schedule which will see 13 routes operating between Europe and the US, including Rome, Paris, Berlin and Oslo and London.

Chief executive Bjorn Tore Larsen said: “We are very pleased to now be able to offer customers our full summer flight schedule. 

“Demand since launch has been very encouraging and we expect a busy summer season. 

“In February Norse Atlantic broke multiple revenue, ticket sales and website visit records and we are seeing strong booking volumes across our network for the summer period with flights to and from London to the US proving to be particularly popular during the peak months. 

“Our planning team is now shifting its focus from summer to winter, as our business matures and we seek longer selling windows. 

“We look forward to sharing initial winter plans with an emphasis on sun destinations towards the end of March.” 

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