The UK arm of long-haul budget carrier Norse Atantic Airways expects to start ticket sales for two unnamed new summer destinations this week.
The disclosure came as the carrier reported “good progress” on its business plan for Norse Atlantic UK to become a “significant part” of its operations.
The company is ramping up towards the summer, including having more than half of its fleet based at Gatwick.
“Further destinations from London Gatwick to the US for the summer 2023 schedule will be revealed by the end of February and will lead to a substantial increase of the airline’s presence in the UK,” Norse Atlantic Airways said.
The airline recorded an aggregate load factor in January of 52% as it operated 229 flights, including 15 charters, and carried 35,150 passengers.
“Forward bookings have been good, helped by a successful marketing campaign towards the end of December and through January,” Norse Atlantic added.
The airline announced Rome Fiumicino as the fifth European airport to serve New York JFK.
“To date Norse Atlantic Airways is performing on track or above the business plan communicated during the private placement in November 2022,” the carrier added.
Chief executive Bjorn Tore Larsen said: “Two targeted sales campaigns in January generated encouraging forward bookings and show that demand for travel across the Atlantic remains strong.
“We expect a strong summer season across our network and especially in the UK as the investment that we have made in that market reaches its full potential.
“The recent announcement that Charles Duncan has joined Norse Atlantic as president represents an important strengthening of our commercial strategy going forward, I look forward to working closely with Charles as we fulfil our target of reaching profitability by year end.”