A surge in interest in Norway for ski holidays has seen nine new air routes introduced this winter.
Specialist operator Ski Solutions reported a 64% year-on-year rise in bookings to the country as of last week.
The company noted that more families and groups are choosing Norway for their winter holidays, drawn by a blend of adventure and Nordic experiences.
Ski Solutions’ bookings are tracking 57% up year-on-year for the entire season, with passenger numbers rising by 83% compared to last winter.
Nine new direct flight routes from the UK to Norway are being introduced this winter to meet growing interest, according to aviation analytics firm Cirium.
These are:
- Norwegian: Manchester to Tromsø – October 30
- Norwegian: Gatwick to Harstad/Narvik – November 2
- SAS: Heathrow to Tromsø – November 2
- EasyJet: Gatwick to Tromsø – November 1
- EasyJet: Manchester to Oslo – November 15
- EasyJet: Manchester to Tromsø – November 19
- British Airways: Heathrow to Tromsø – December 1
- EasyJet: Bristol to Tromsø – December 5
- Tui Airways: Manchester to Oslo – December 15
Ski Solutions managing director Ian McIlrath said: “Norway’s rise as a must visit winter destination for British travellers is fantastic to see.
“The combination of well preserved natural beauty and world-class skiing has created an unparalleled offering for those looking to book a ski holiday outside of the usual go to destinations .
“With an increase in direct flights and a growing appetite for adventure, we’re seeing an increase in travellers embracing Norway as a top choice for the upcoming ski season.
“The significant year-on-year increase in bookings to resorts like Geilo and Trysil highlights just how much UK skiers are drawn to Norway’s charm and versatility”.