Royal Caribbean International is offering agents the chance to win a cruise and a trip to Universal Orlando Resort in its latest incentive.
Called Win the Ultimate Utopia, the competition is running from January 6 to February 3.
Twenty trade partners will win an ‘ultimate Utopia’ experience, which will see them fly to Orlando in Virgin Atlantic’s Upper Class cabin.
They will have a three-night stay at Universal Orlando Resort’s new Stella Nova Hotel and have VIP passes and early access to the parks, plus an exclusive behind-the-scenes tour of Universal Orlando Resort’s soon-to-open Epic Universe.
Winners will then have a three-night sailing on Royal Caribbean’s Utopia of the Seas, the cruise line’s latest Oasis Class ship – including a visit to Perfect Day at CocoCay private island in the Bahamas.
Members of Royal Caribbean’s trade loyalty programme, Upper Deck, can sign up via My Club Royal to take part.
Points will be issued to a leadership board, with additional ways to earn extra points available during the month.
At the end of the competition, the top 10 leaders, plus 10 lucky wildcards who participated, will win a spot on the trip.
Aaron Langford, senior sales director for UK & Ireland at Royal Caribbean International, said: “Win the Ultimate Utopia is going to be phenomenal and is just one of the ways we plan to reward our travel partners for 2025.
“I know the winners will make memories to last a lifetime and I can’t wait to give 20 deserving trade partners the chance to experience an incredible holiday, just as their guests will.”
Points can be earned in several ways, including making Royal Caribbean bookings, sharing on social media, taking part in a weekly quiz, and including Virgin Atlantic and Delta flights on a booking.
Royal Caribbean’s sales tool, My Royal Genie, has new features such as a cruise ship and sailing date search, extras section, accessibility content page, and a rebrand of the homepage and content.