Globus Group is entering a new partnership with Trees4Travel as part of sustainability efforts.
Avalon Waterways will offset the carbon footprint of every passenger’s cruise in 2022 by donating tens of thousands of trees.
The development is part of the company’s LightHouse Project, an initiative created in April to help reduce its carbon footprint.
In addition to donating trees to automatically offset Avalon Waterways’ cruises, those travelling with Globus or Cosmos will be able to offset their flights and holidays through Trees4Travel via URLs available on each brand’s web pages.
The Globus family of brands is also working with the non-profit organisation to offset office emissions and staff travel.
Giles Hawke, chief executive of Cosmos, Globus and Avalon Waterways UK, said: “Our goal with the Lighthouse Project is to illuminate a path for a better tomorrow. Our new partnership with Trees4Travel certainly does that.
“Working towards the globe’s greater good, we’re shining a light on the need – and opportunity – to offset travel’s carbon emissions by donating trees to be planted on behalf of every Avalon Waterways’ guest in 2022. We’re also inviting all of our guests to get involved.”
He added: “Through our Lighthouse Project, Avalon is charting an ambitious course toward zero emissions and sustainability in every aspect of cruising.
“Our state-of-the-art fleet of suite ships and top-of-the-line technology limit energy, consumption and emissions. Plus, Avalon’s waste and recycling programs reduce our environmental footprint.
“This is just the beginning. We’re aiming to have the first, fully electric river cruise vessel by 2027.”
According to Trees4Travel, the first ten years of each tree’s life will supplement travel while the next 140 years of the lifespan of each tree will simply benefit the earth.
Founder Nico Nicholas said: “It’s important for us to explore and experience our amazing world through travel with a thoughtful approach.
“Working with the Globus family of brands – and its guests – to plant trees for travel, we’re helping travellers do their part to create and maintain forests to remove CO2 from the air while restoring ecosystems.
“It’s a simple, yet powerful act, that will help reverse climate change, creating a safe, sustainable planet for future generations.”